This site uses cookies. Some cookies are essential to ensure our website works for you in the best possible way. You may delete and block all cookies from this site, but parts of the site may not work. To find out more about cookies on this website and how to delete cookies, click here to see our cookie statement.


Brakes Values

At Brakes Group we believe our values will drive never-ending business transformation. These principles are a critical part of our business strategy - they influence the way every employee works and conducts business on a daily basis.

Being the best we can be

We deliver the best results by having clear focus and high standards. We work effectively and we are never satisfied with anything but our best.

  • Never being satisfied with anything other than our best and not being afraid of saying when it isn't
  • Working smart as well as hard, always focusing on our priorities and shared goals
  • Holding ourselves and each other accountable for achieving great results
  • Always looking for ways to improve, learning and trying new things

Caring passionately for our customers

We care strongly about the experience we share with our customers, putting them at the forefront of everything we do.

  • Taking great pride in making our customers really happy
  • Never treating the customer in a way that we wouldn't want to be treated ourselves
  • Doing everything in our power to deliver on what we say we will do
  • Holding the customer at the heart of our decisions

Doing the right thing

We treat customers, suppliers and each other with respect. We work fairly and consistently to build trust. We honour our commitments and take our responsibility for others seriously.

  • Doing the right thing and standing up for what we believe is right
  • Acting responsibly, taking ownership and keeping commitments
  • Being open, honest and fair in how we treat each other, our customers and suppliers
  • Treating each other with respect by genuinely listening to each others' views

Working together as one team

We want to win as one team and share in each others' success. As a team we are more powerful than any one individual.

  • Working together to achieve the same results
  • Supporting and helping each other through thick and thin
  • Breaking down barriers by focusing on what brings us together, always sharing information across teams
  • Having fun, enjoying and celebrating together in our success