Across the business in 2011 Brakes donated over £50,000 worth of employee time to running community partnership programmes and engagement.
We are dedicated to working with charities that improve healthy eating for those who lack access to nutritional food and to assist young people into work, working with partners who share these goals. We aim to bring expertise support to our communities in which we operate while adding value to Brakes and all its stakeholders. We have joined the London Benchmarking Group and have committed to measure our social impact, in order to evidence benefits at all levels.
We will launch our Community Engagement Strategy in 2011 to support this activity. This will include policies, processes, measurement and targets for all charitable activity undertaken by the group and our people. The group will oversee activity in the following areas:
- The forming of Brakes community charter
- Corporate sponsorship agreements
- Corporate strategic partnerships
- Working with customer charities to support and enhance activity
- Supporting customers who are registered charities
- Actively supporting Business in the Community initiatives such as Community Investment Programme
Some of our commitments:
We are committed to forming a long-lasting strategic partnership with FareShare one of our major CSER community stakeholders.
We will be launching a team volunteering programme in 2012 with a target of 12 teams per year participating in this programme.
We are committed to donate one million meal equivalents a year to FareShare by the end of 2012
We are committed to supporting the Let's Get Cooking Campaign. By 2013 we will have volunteered the equivalent of 3,000 voluntary hours to schools who run Let's Get Cooking Clubs.
We are committed to supporting the Springboard Ambassador programme and will be training 40 Ambassadors per year up to 2015, this forms part of our Emerging Leader management development programme
We are committed to supporting the Pathway to Employment toolkit with 75% of our sites taking part by 2015.
We are committed to launching the Brakes Group Young Driver Apprenticeship Scheme and employing young drivers by 2011. In 2012 we will be launching a Brakes Graduate programme and by 2015 we aim to have recruited 50 Young Drivers and 20 Graduates.
We are committed to raise over £8 million pounds for good causes through our Royal Parks Foundation Half Marathon headline sponsorship.